This is your next pickleball paddle.

In early 2025, we collaborated with Onix Pickleball to launch a fresh campaign for the debut of the Hype X and Hype X Pro paddles. With performance at the core and attitude to match, this drop needed a digital experience that could energize both loyal players and the next generation of fans. We led the design of the campaign landing page, blending bold typography, motion-inspired photography, and a sleek product layout to amplify the paddles’ story. From high-impact hero moments to dynamic product highlights and spec callouts, the experience was designed to convert curiosity into confidence and clicks into court time. This digital launch served as a creative refresh for Onix, bringing a sharper, more contemporary edge to their brand while building excitement around their latest innovation in pickleball performance.